In 2017, Celadon was looking for a branding specialized
consultant agency for developing their new, most luxurious precinct –
locating inside the residential complex in the West of Saigon.
Their objectives were, first to position the new precinct as
their highest price, premium product among all of the existing ones
in the complex; second to develop an extension for its components.
And Jodric was thrilled to join.