Imai Ami – The Spa, a branch of Ami House, the brand focuses on celebrating a balanced life, helping its customers stabilize and strengthen both physical and mental health. Imai Ami is built with a vision to bring a relaxing experience by replenishing energy to the body and serenity to the mind. The people behind the brand believes that no one is alike, so does their needs and energy. Therefore, Imai Ami crafts its massage routine uniquely made for every customers. With such meticulous care for details and well-thought concept, Imai Ami asks Jodric to create the branding and all of the related S&M materials to match their vision.
The little circle simplifies as a person’s head, representing the mind.
The continuation shape below represents the body. The soul is represented by a larger,
surrounding circle, enclosing the mind and the body.